Summary: #1 NEW YORK TIMES BESTSELLER
If you want to build a better future, you must believe in secrets.
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we”re too distracted by shiny mobile devices to notice…Read more.
One of the best business books I have ever read. He has amazing insight into how to launch a company, and the dynamics at play when dealing with potential monopolies and going up against huge established players as your competition.
Excellent narration. Living in SF, startups drive the entire economy, so it’s really fascinating to understand more about how they work and what drives them to launch quickly and scale exponentially. Even if you don’t work in that world it has a lot of good insights.
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Peter Thiel: Zero To One Audio Book Summary
If you’re a child of the 90’s you’ll remember that the Internet Bubble was the place where broken dreams were born. However, amidst all the ill though out idea that dotted the firmament of a galaxy of real rubbish there were a couple of supernovas – among them being Peter Thiel’s book, Zero to One.
So it’s self help and written to what one could call formulaic rules, so it’s one of those ‘journey to success’ tomes. However, there’s something different here. This book by the founder of Paypal actually has some actionable insights, as the consultants say.
This is a book by a man who thinks about the future – a lot. He cannot be faulted for curling up with his millions – he’s out there exploring the outer reaches of what is possible if you had a brain the size of the Borg and unlimited millions. And in this book he wants us to be assimilated.
Here’s the thing – this book is a collection of simple thoughts – it’s barely 200 pages long. It’s not an ode by a ghost writer about the undiscovered talent that fought his way to the top – it’s a guidebook.
It’s almost an ode towards what might might be called anti entrepreneurship – in lockstep with Ayn Rand he laughs off capitalism and cut throat competition. His message is to become part of the beast. Eat up smaller competition and make the market your own.
It’s an homage to early adopters, those who can see the future and refuse to be intimidated by the status quo. He gleefully sings the praises of snapping up those who share a vision – these are the target market. Forget the great big wide world of demographic sweet spots he suggests – go for those who will leap at the new idea and run with it. Those consumers are the opinion makers and their vision will set the tone for those who come next.
But, he says – don’t make those leaps of faith that doomed Silicon Valley startups to failure. Build slowly – it’s the incremental improvements that will provide companies with longevity.
The book, as slim as it is reads like an MBA 101. With a couple of notable exceptions. Be incredibly bold, but don’t forget that sales mean everything – without sales any business will fold. Money is at the root of any success.
Thiel loves sales and he loves marketers. It’s incredibly refreshing to take a step down the road with a tremendously wealthy visionary who seems like a throwback to those who espouse solid business principles. It’s almost like he’s channeling a marketing Vice President from the 50’s.
The thing is – he’s right. After so many years of becoming fascinated by the Internet and it’s possibilities many business owners are beginning to realize that the old fallback principles may still be as true as they were back in the day. This may be one of the most counter revolutionary books written in the last decade.