Summary: Developed by two Harvard brain experts, here is a scientific, accessible approach to achieving success by retraining your brain to win.
Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life – you just need to develop the right brain for it.
In The Winner’s Brain, Drs. Jeff Brown and Mark Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what – and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain’s hidden potential by establishing…Read more.
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The Winner’s Brain: 8 Strategies Great Minds Use To Achieve Success Audio Book Summary
In The Winner’s Brain: 8 Strategies Great Minds Use To Achieve Success Harvard neuroscientist and neuropsychologists Jeff Brown and Mark Fenske lay out eight guiding principles for success, based on decades of brain research.
The duo combed through thousands of studies to produce this work, coupled with their own individual experience studying the brain, and attempt to distill the findings into principles that anyone can udnerstand and apply, regardless of the discipline in which you seek success, your past experience, education, or any other determining factor.
The strategies are: 1. Self-awareness: thinking about yourself to become a winner. 2. Motivation: cultivating the drive to win. 3. Focus: locking in to what’s important. 4.Emotional balance: making emotions work in your favor. 5.Memory: remembering to have a winner’s brain. 6. Resilience: bouncing back into success. 7: Adaptability: reshaping your brain to achieve. 8. Brain care: maintaining protecting and enhancing your winner’s brain.
In discussing these strategies, the authors take a hard look at the neuroscience behind each, isolating the regions of the brain that are impacted by these habits and demonstrating, through both research and case studies, how training the brain to perform optimally can enhance the performance and lead to success. It is this combination of hard-science and practical studies and examples that makes the book so powerful. They look at cases ranging from athletics to personal recovery to business. For example, they examine why Kerri Strug, the olympic gymnast, was able to push through an injury to win the gold medal, and why the central park runner — a famous rape incident in New York — was able to recover from the brutal attack and transform her experience into an inspiring story of success and resilience.
Adapting any one of these strategies could prove useful, and help you to resolve your current obstacles and propel yourself forward to success, but combining all of them creates a recipe that virtually guarantees success at anything you choose to pursue. The best news of all is that, rather than feel trapped in a “loser’s” brain, you can take positive actions that will re-train your brain for success. Thanks to neuroplasticity, the brain is malleable, and with time and practice you can literally re-wire your brain to uphold any of the characteristics discussed.
Combining science with practical strategies leads to clear, well-presented solutions for individuals looking to up their game and achieve a higher state of performance in any discipline. The Winner’s Brain is an excellent listen for accomplishing these aims.