Summary: Abandon the networking-for-networking’s-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections.
Stop networking. Seriously, stop doing it. Now. It is time to ditch the old networking-for networking’s-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. In Superconnector, Scott Gerber and Ryan Paugh reveal a new category of professionals born out of the social media era: highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. Superconnectors understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual value…Read more.
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Scott Gerber and Ryan Paugh – Supperconnector Audio Book Summary
In Superconnector: Stop Networking and Start Building Business Relationships That Matter, authors Scott Gerber and Ryan Paugh take the art of networking into the 21st century.
They argue that traditional networking — the concept of going to business meetings and reaching out to individuals solely for the sake of networking and generating leads — is dead. Yep, that’s right. They argue that networking, as most people are familiar with it, no longer works.
That’s because now more than ever, people can see through the facade that networking provides, and are unlikely to recommend business to someone they met once or twice at a meeting or followed once or twice on social media, just because they share a common networking group.
Instead, successful networkers are people who can consistently provide value to others. The development of longer term relationships that are built on a foundation of mutual trust and support are far more valuable in the long run than numerous shallow, superficial relationships that have a quick sale in mind.
To do this, the authors list a few core practices to adapt. Key among them is the idea of Habitual Generosity, which means that one is able to give far more than he receives. Always looking for ways to help others is, ultimately the best strategy that anyone can adapt, because it instills a feeling of genuine authenticity.
Developing this approach consistently, in the long run, will lead to an atmosphere in which you generate business often when you least expect it, and from sources you can barely explain. It’s a style of networking that understands that “good karma” is everything, and that as you pay it forward, it will eventually come back to help you as well.
In other words, reshape your networking to be less focused on building your business, as counterintuitive as that phrase may seem, and more focused on helping to build the businesses of others. Ultimately, that’s what will provide you with an immense amount of success, and how you’ll see the best return on investment from your networking efforts.
So stop networking, and become a superconnector. This book will be immensely valuable for anyone looking to stand out in the business world and looking for ways to develop meaningful business relationships that are sustainable in the long term.