Summary: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in com- mon, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve…Read more.
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Simon Sinek: Start With Why Audio Book Summary
Start With Why: How Great Leaders Inspire Everyone To Take Action is a book written by Simon Sinek, who is known for his part in a TED talk that took off like wildfire, to the point that it has gotten millions of views. This book has been influential for a lot of people and with good reason.
You could say that his book is first and foremost a guide for leadership. The author states that it is not a fix all, but it is a book that allows people to get even better results out of the things that work in their lives. It hinges upon the examination of a simple question ñ “why?”
The author states that this question is the most important thing that business leaders need to ask themselves. As opposed to simply going through the motions on a regular basis, true growth and creativity happens when this question is asked and is the very first step when it comes to truly delving into change and evolution through your business. By starting with this question, you empower yourself with the tools and tricks that you will need to dig further and to receive the help that you need.
Apple is constantly listed as a company that understands their “why”. Simon Sinek states that even though Apple computers are considerably costlier than PCs and has a smaller software base, people still buy them in droves. People buy them because of the “why?”, which creates an emotional purchase for buyers that reflect who they are and what they believe in. This sort of line of questioning can be the difference between getting excellent success out of your business and will allow you to move forward.
This book is really helpful for anyone who is a leader or strives to be a leader, so you should not think that it is simply relegated to business leadership. It can be applied to social relationships of all types and the author consistently makes examples and philosophical statements which show how the message can be applied on a regular basis in a person’s life. By buying into this philosophy, people can take inventory of their lives on a regular basis and begin to receive the help that they need to make key changes throughout the course of their lives. This is why this is one of the most successful self-help books when it comes to imparting a clear message that is actionable.
When you want to learn more about how we communicate and why we communicate, this book can create an excellent journey into your education. The examples in real life stories presented in this book create a step that allows to truly figure out how you can apply it for real-life success. In this regard, this book truly shine and have gotten clearly positive reviews due to this. The question of “why?” and its importance is a construct that is truly explained in this book and in great detail.