Summary: In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today…Read more.
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Phil Knight: Shoe Dog Audio Book Summary
This is the first time that we can enter the mind of one of the people who forever changed the footwear industry around the world, Phil Knight the man behind the most famous brand of sports shoes, we will finally know more about the The beginnings of the company, how they were the first days and their risky implementation, but more than anything the evolution of one of the most emblematic brands of pop culture.
Phil Knight was a young man who had just graduated from business school, he only had fifty dollars that he had asked of his father, then he faces the biggest challenge of his life, owning his own footwear company with high standards Of quality and affordable for the public imported from Japan, seemed an impossible challenge to reach even tried to persuade him to give up and give up that stupid dream, but Knight refused to give up. Thus the businessman with incomes of 30 billion a month, began selling footwear precariously from the trunk of his Plymouth Valiant, in its first year raised eight thousand dollars, not bad for a $ 50 investment. The nike swoosh is much more than a logo, it is one of the few logos that are instantly recognized all over the world.
Phil Knight in a remembrance that counts him in humble and graceful way tells us as it was his first years before being the commercial monster as we know him now, Knight had a long trip through Asia, Europe and Africa, while it was in an existential approach , And decides that conventional life is not for him, decides to be the boss of his own destiny and rejects the idea of working in a company for someone else. Phil Knight tells us of frightening facts he encountered along the way, disloyal and hypocritical people, ruthless bankers, but also many victories throughout his early years.
He remembers with special affection the relationships that formed at the beginning and that are the soul of Nike, its first employees, friends who were united in their dream, all of them together got into Knight’s boat because they believed in the vision of a man who was Daring and fearless and was not afraid to take risks and give the whole. All of them changed the concept of sport and were responsible for creating, not just a brand, but a culture that is transcendental to time and borders.
We can learn a lot about Phil Knight’s style, his way of directing, his intention to always select the right worker and get him to do the assigned task, in short Phil Knight’s seal is to propose and give autonomy to employees, he was a pioneer In that system. Libo itself is based on personal experiences, people who accompanied him, people who abandoned him and how he overcame numerous obstacles, certainly a must read for all those entrepreneurs who aspire to success.