Summary: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million – and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.
Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
According to Klaff, creating and presenting a great pitch isn’t an art – it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.
Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately…Read more.
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Oren Klaff: Pitch Anything Audio Book Summary
Pitch Anything is Oren Klaff’s entire experience with pitching investment banking and venture capital deals condensed into a single volume. It has been hailed for how it utilizes the subject matter to examine communication, and what it takes to truly get ideas across and find support from others. With plenty of marketing savvy and a helping of neuroscience, Klaff details the common failings that people come across even on the most basic levels of suggestion. The implications all of this has even on basic human interaction make Pitch Anything a riveting read even for those that might not have any interest in the marketing world.
The crux of Klaff’s findings is presented with a basic computer analogy. If we could, we would store important information we hope to impart in our brains much like an Excel spreadsheet, and everything could be perused by whomever we’re speaking to in a clear and organized manner. The likelihood of it being taken as is without misunderstanding would be considerably higher. Unfortunately, there’s an interesting phenomenon that easily leads to misunderstanding or taking new information in an unintended context. As new information passes through what Klaff refers to as the croc brain, a simpler part of the mind, it may not be processed as intended, resulting in failed pitches or suggestions.
Klaff goes on to break down pitching into four basic parts. There’s an introduction of both yourself and the main idea of the pitch up front. One of the common failings here is to go too far into personal history rather than focusing on a smaller array of successes that make the person worth listening to. The budget and special ingredient are up next, with the latter meaning whatever it is about you or your big idea that’s sure to make it all work. “Reading the room” is an important skill to have here so the amount of necessary detail can be gauged. By getting the budget or necessary resources out of the way first, your “secret sauce” should show why you and your idea are worth the investment.
The next part of the process is offering the deal. All of the when, why, and how questions that will naturally arise should be dealt with here. The needs of the other party must be laid out here, and they should hopefully be on board by the end. Klaff’s idea of “stacking frames” is crucial given its proposed ability to help the pitch be accepted even before it’s fully understood. The delicate subtleties of this are all detailed in a dazzling fashion by the well experienced author.
If you want success either in the marketing world or even in life in general, Pitch Anything is a book that you should definitely give a good once over. Klaff aims to show you exactly how to appeal to the gut instinct of anyone. By understanding how to avoid misunderstanding and natural dismissal, you may find yourself far more successful in all walks of life.