Summary: Lead transformation using speeches, stories, ceremonies, and symbols
Great leaders anticipate the future. But the reality is that the vast majority of people fear the unknown. Most would rather stick with the status quo than go somewhere new, especially because they know change is hard and risky. According to Nancy Duarte, acclaimed author of Resonate, and Patti Sanchez, a communications expert, change doesn’t have to be so hard.
With the right communication tools, leaders can inspire others to long for a brighter future and move them to make it a reality. In their new book, Illuminate, Duarte and Sanchez lay out a plan for leading people through the five stages of transformation using the persuasive power of speeches, stories, ceremonies, and symbols.
Any leader can learn how to create galvanizing moments that motivate people. This book will show you how to encourage people to embrace and execute bold plans by:
- Identifying which stage of the venture you’re in and where to go next
- Empathizing with those who might resist and seeing the journey through their eyes
- Articulating what people need to hear (speeches and stories), do (ceremonies), and see (symbols) to long for your vision
- Commemorating milestones and accomplishments along the way.
Illuminate is packed with case studies of leaders who have used powerful communication to navigate transformation well, including IBM, Starbucks, Rackspace, Chick-fil-A, Apple, Interface, charity: water, and more. Mastering these effective communication tools you, too, will be able to confidently lead others into the future…Read more.
To claim your free Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols audiobook download, all you have to do is click the link on this page. You’ll be taken to a free registration form, where you can sign up to get a free mp3 download, mobile apps, and more!
This offer is available for a limited time only and has absolutely no cost to you, so sign up for free today!
Nancy Duarte, Patti Sanchez: Illuminate Audio Book Summary
Steve Jobs was a genius, in every way and understood perfectly the power of words, communication with his staff, a clear example was when he announced a new product from his company Apple, it seemed as if the world stopped for a moment To pay attention, once told his colleagues and subordinates “People who are crazy enough to think that can change the world, are those who do.” Steve Jobs wanted his staff to feel and understand the vision he had, the world could be theirs one day and he was trying to implant all his collaborators.
If you aspire or believe that you are a leader, you should be able to have the same potential to anticipate future consequences and motivate your close ones, you should be able to inspire all those who are close to you, and if you do it with the help Of all, achieve their goal. This is the beginning of a leader, the main quality that distinguishes him from a boss, the power of conviction, and the responsiveness he generates in other people to motivate and act on his own and not for any obligation to the company, that Generates quality in work, performance and life itself.
1 Illuminate is the title of the last book by Nancy Duarte and Patti Sanchez, two women experts in the subject of communication. In this new book they want to share with the reader all the necessary communication techniques with which contemporary leaders used to have that great power of conviction and mobilize the masses. We talk about iconic characters like Steve Jobs, Martin Luther King, etc. In this book the authors reveal “five stages of transformation using discourses, stories, ceremonies and symbols”.
What are the changes that large companies have made? Companies of the wingspan of Apple, IBM, McDonalds and many more, the way they have their staff and how they address, there is a secret of people to a transformation. In this book you will find key examples that prove the importance of persuasive communication, the process of turning an idea to another level, a concept, a kind of movement whose engine is the people who believe in it and have the same goal in mind.
The authors clarify that all these transformations need a leader, someone who is responsible and has vision, must be able to pose future situations, and have to be able to inspire others to create a better future. It is who carries the reins of the game and they call him “The Torch Bearer” he is in charge of guiding the company in the right direction, directing them to change in their history. The bearer of the torch is one who manages to enlighten his organization, his companions, clients and all who are in his circle of life.