Summary: Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
In his 2009 international best seller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It! Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier – and not just financially – than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches listeners to do…Read more.
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Gary Vaynerchuk – Crushing It Audio Book Summary
From best-selling author and wildly successful social media entrepreneur Gary Vaynerchuk (also known as “Gary V”), comes another exciting book detailing how to success in the current social media climate.
Crushing It: How Great Entrepreneurs Build Their Business and Influence — and How You Can Too, is a sequel to the wildly popular earlier work, Crush It, in which Vaynerchuk argued in favor of creating a personal brand to grow your business.
In this sequel, he takes things a step further, looking a time-tested principles of the digital age, and offering clear techniques that have been used by thousands of successful entrepreneurs. He walks you through the nitty gritty of how to use well-established social media platforms like Facebook, Twitter, Youtube, et al, as well as how to keep abreast of newly emerging platforms to stay on top of the trends.
Even though social media is a fast-changing world, the steps and processes outlined are sure to work in any business climate. They’re as much about how to position yourself as the details of how to post, and are intended for users who already have at least some familiarity with these platforms.
A decade ago, the question was whether or not social media would be a permanent platform for influencing customers and whether or not businesses should get on board. Today, the discussion centers around the price of those who aren’t on board with these tactics, and how to develop a sustainable voice that sticks out from the crowd and allows you to take your business to the next level.
Finding the right mix of business and personal content is essential. No one wants to follow a brand that just blasts the universe with their own self-promoting content. Instead, they want to connect with individuals and leaders. They want insights into your life, and mixed in with that they’ll show an interest in your business products and offerings. In other words: giving first is key, and if you can develop the right strategy centered around that philosophy, you’ll be in a position to skyrocket your way to success.
This book is a great read for any entrepreneur or aspiring web-preneur, or anyone who seeks to boost their influence via social media channels.